How REALTORS® Are Using AI
AI helps create:
- Property summaries
- Open house scripts
- Neighborhood highlights
- Buyer FAQs
- Social media announcements
Best Practices
- Verify every property feature.
- Review Fair Housing language.
- Ensure marketing complies with New Jersey advertising requirements.
Potential Risks
AI-generated marketing can unintentionally:
- Misrepresent a property.
- Suggest buyer preferences.
- Create Fair Housing concerns.
- Use misleading images.
REALTOR® Code of Ethics
Article 10: Avoid discriminatory language.
Article 12: Present a true picture in advertising and marketing.
Best Practice
Review every AI-generated property description as carefully as you would review a contract.
