How Do You Want to Market Your Home? A REALTOR® Can Help You Decide

When it comes to selling your home, there’s no one-size-fits-all approach. Every homeowner has different preferences when it comes to how their property is advertised. Whether you want to cast a wide net or keep things more private, a REALTOR® can help you craft a marketing strategy that suits your needs.

Let’s break down the basics to help you understand your options.

The Role of the MLS in Marketing Your Home

You’ve probably heard of the Multiple Listing Service—or MLS—but what exactly does it do?

An MLS is an online platform where real estate agents and brokerages share listings. When your home is listed on the MLS, it gets the widest possible exposure—agents across the region can view, share, and promote your home. Plus, your listing gets distributed to public websites that consumers like you may already use when browsing homes online.

To ensure fair access and equal opportunity, most MLSs require your agent to add your listing within one business day of publicly marketing it (such as putting a “For Sale” sign in the yard or posting about it online).

NCJAR's 2025 President, Jeff Jones, shares important updates with members, including a reminder to complete continuing education courses by April 30th. He highlights the rise in fraudulent listings and encourages vigilance in verifying properties. A new Consumer Guide on Homeowner Associations is available on the NCJAR website, providing valuable insights for members and clients. Lastly, Jeff thanks attendees of the 2024 Circle of Excellence Award celebration, recognizing top producers in the industry.

Please visit www.NCJAR.com for more updates.

For questions, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. 

April marks a significant moment in real estate history as we observe Fair Housing Month, honoring the landmark legislation passed in 1968—the Fair Housing Act. This legislation was a major step forward in our nation's journey toward equality, as it prohibited discrimination based on race, color, national origin, religion, sex, familial status, or disability in the housing market. It was a victory for justice, but it also marked the beginning of an ongoing effort to ensure fair housing opportunities for all Americans.

The Importance of Fair Housing

The Fair Housing Act was designed to end segregation and housing discrimination, opening doors to affordable housing for individuals who had been historically excluded from certain neighborhoods. Its passage was a response to the growing civil rights movement and the widespread inequality faced by African Americans, as well as other minority groups, in the housing market.

Even though we have made significant strides since 1968, the fight for fair housing is far from over. Discrimination can still exist in subtle ways that are not always visible to the public eye. That’s why it’s essential for Realtors® to continue educating themselves, their clients, and their communities about the importance of fair housing and ensuring that discrimination has no place in our business or society.

How Realtors® Can Promote Fair Housing